From 2012 - 2015 I worked as a User Experience Designer for Samsung Research.  

My work is confidential at this time, but focused on both near-term and future-based projects.  Through this process I strengthened a broad range of skills and was hands-on in every aspect of the design process.  In 2015 I received a Samsung award for Outstanding Achievement in Design and Interaction.  


Teams and Resonsibilities 

Ecosystems - A near-term design lab which develops experiences for TV, tablet and phone.  

NExD - A research lab focused on designing and prototyping new products and experiences for displays 3-5 years in the future. This is an interdisciplinary team of designers and technologists working hand-in-hand to prototype innovative and unexplored concepts.  


Key roles and responsibilities

  • Worked on both near-term and future projects through full UX cycles 

  • Produced user scenarios, personas, research and concept design 

  • Produced wireframe flows, information architecture, specification documents and redlines for development 

  • Designed novel input models, interaction paradigms, visual designs and UI motion studies

  • Created simple experience prototypes to convey concepts and gain early impressions

  • Led design teams through full UX process, including input, interaction, visual, motion, development and user testing.

  • Managed visual, motion and interaction design contractors

  • Sourced, vetted and managed agencies through UX design, motion, vision videos and development

  • Worked side by side with engineering and development counterparts in an agile and conversational workflow.

  • Aided in user research to produce study content and consult on methodology and results.

  • Directed, filmed, edited and produced motion  (matchmoving, vector, screen-replacement) to create compelling vision-videos

  • Led team-wide design workshops for brainstorming, iterating and refining our projects. 

  • Managed, developed and presented pitch decks for executive level review. 



Unfortunately, the vast majority of my work is confidential, but I've compiled a few pieces of content to illustrate base competencies.

All content on this page has been changed and obscured in format, style, content and layout to protect IP and the original design.



UX design process can vary based on team and timescale, but it always begins with understanding the problem space.  I like to outline our constraints and create a spectrum of potentials so we can approach problems holistically and attack them from the most strategic angle.  

Research and Ideation

Precedent studies, prior research and desk research can help to set the stage, while idea workshops and persona creation can start to broaden the possibilities.  By starting wide with lots of ideas and users we can ensure that we are headed down the right path as we grade and narrow in on a few focused concepts and demographics.  At this point we can develop the strongest ideas a bit further to tease out the most promising direction. Throughout the process we can draw from these origins to gain inspiration, create hybrids or redirect the work.  



Iteration comes in the form of sketches, diagrams, wireframes and concept prototypes.  Macro and micro iterations occur throughout the process and we strive for full cycles with prototypes and user research.  



Above is a simple example of an information architecture set and the picture below represents a page from a wireframe flow. These and many other types of documentation are essential in understanding and conveying the subtleties of the problem. Depending on the detail and scale of the project UI, GUI and motion specs will follow.



Many of the refinements come in the form of brand identity, visual design, motion and overall look and feel.  These also have an obvious iteration process, but it's important to have a robust UX and interaction framework before diving too deep into visuals.  If the structure of things are constantly changing, important aesthetic details will have a hard time keeping up.  Final iterations and refinements occur in response to usability testing to ensure a delightful result.  


Execution and Pitch 

Within the context of Samsung, all ideas go through the process of executive review.  We document our strategy, ideology, prototypes and visuals to present a compelling picture of our research.  In this process I usually develop vision videos to concisely and beautifully convey our design.  In this package, we can easily disseminate our work and convey ideas throughout the company.  To create these videos I source actors, book locations, direct / shoot the footage, and in addition I do production and motion work (both 3d and vector).  I have also managed and directed agencies if time is too tight for in-house production.  

The video above shows some example footage I have shot for our projects.  For confidentiality I am restricted to a limited set of shots without next-generation content or user interfaces. 

Working on a cross-disciplinary team of engineers, researchers and designers has provided an engaging environment and allowed us to produce compelling concepts and research.